Event Schedule
Learn best practices, discover emerging technologies and hear real-world success stories.
Opening General Session
Opening Remarks
9:00 – 9:15 AM Room: Level 1 - 1,2,3
Jeff Peterson, Foil & Specialty Effects Association
The Touch Advantage: How Premium Packaging Affects Sales
9:15 – 10:00 AM Room: Level 1 - 1,2,3
Vicki Strull (sponsored by Sappi Paper)
She Said, She Said – Design, Print and Embellishments
10:00 – 10:45 AM Room: Level 1 - 1,2,3
Sabine Lenz, PaperSpecs and Christine Yardley, Print Panther Direct
Expo Hall Open
11:00 AM – 4:30 PM Show Floor
Technology Zone Program – KAMA ProCut 76 Foil, Diecutting, Embossing and Finishing Machine
11:30 – Noon Show Floor Technology Zone
Technology Zone Program – CARTES JDS Digital Foil Embellishment Technology
1:00 – 1:30 PM Show Floor Technology Zone
Classroom: Folding Carton Production – Choosing the Right Metallic Embellishment
1:45 – 2:30 PM Room: Level 1 - 13, 14
Bob Nickel, TPC Print & Packaging, Chris Leary, Gietz/VinFoil; Elyse Mitchell, Diamond Packaging
Classroom: Label Embellishments – In-line versus Off-line Finishing (Foils and Spot Coatings)
1:45 – 2:30 PM Room: Level 1 - 11, 12
Ross Hutchison, Universal Engraving, Inc., Michael DeBard, DGM (CARTES), Michael Aumann, Kurz
Special Programming: Embellishment Design and Software – Q&A
2:30 – 3:15 PM Room: Level 1 - 13, 14
Mike Scrutton, Adobe and Sabine Lenz, PaperSpecs
Technology Zone Program – Sakurai Cylinder Screen Press with ScreenFoil LQQM-105
3:30 – 4:00 PM Show Floor Technology Zone
Expo Hall Opening Reception
4:00 – 5:00 PM Show Floor
FSEA Gold Leaf Awards Reception
5:00 – 7:30 PM Required Additional Registration
Track 1 Digital Embellishments
Classroom: Designing for Digital Embellishments and Production Flow – Panel Discussion
8:30 – 9:15 AM Room: Level 1 - 11, 12
Moderator: Kevin Abergel, Taktiful
Panel: Matt Redbear, Taktiful, Ryan Moskun, Harris & Bruno, Katy Grulke, LPI, April Lytle, Scodix
Classroom: Driving Demand for 5th and 6th Station Digital Print and Embellishments
9:15 – 10:00 AM Room: Level 1 - 11, 12
Moderator: Eric Vessels, Taktiful
Panel: Dino Pagliarello, VP Product Management and Production Print – Sharp; Kelly Leahy, Senior Global Product Marketing Manager – Xerox; Andrew Gunn, Director of Production Solutions & Enablement, Americas - Fujifilm
Classroom: 2025 Digital Embellishment Study Overview and Results
10:00 – 10:30 AM Room: Level 1 - 11, 12
Kevin Abergel, Taktiful; Richard Romano, WhatTheyThink; Jeff Peterson, Foil & Specialty Effects Association
Track 2
Classroom: Captivating Consumers: The Power of Registered Holograms
8:30 – 9:15 AM Room: Level 1 - 13, 14
Gary Bibler, K Laser Technology; Claudia Kipp, Hazen Paper
Classroom: Current and Future Trends for Print and Embellishments for the Trading Card Game Market
9:30 – 10:15 AM Room: Level 1 - 13, 14
Corey Lewis, Trading Card Design Consultant and Stefan Congram, Cartamundi Group
Expo Hall Open
10:00 AM – 4:00 PM Show Floor
Technology Zone Program – Fujifilm Digital Print and Embellishment Machine
10:30 – 11:00 AM Show Floor Technology Zone
Technology Zone Program – Sharp Digital Printing & Embellishment Equipment
11:30 – Noon Booth #4511
Technology Zone Program – Sakurai Cylinder Screen Press with Breit Technology Cast & Cure technology
1:00 – 1:30 PM Show Floor Technology Zone
Technology Zone Program – Canon imagePRESS with Skandacor Cheetah S15
1:30 – 2:00 PM Booth #4717
Classroom: Beyond the Budget: How Premium Print and Paper Wins Every Time
2:00 – 2:45 PM Room: Level 1 - 11, 12
Jason Leonard and Michele Pistone, Neenah Paper
Classroom: Rotary Diecutting Options for Print Embellished Cartons, Labels, and More
2:00 – 2:45 PM Room: Level 1 - 13, 14
Doug Sherwood, Rollem, Kevin Moll, B&R Moll
Technology Zone Program – American International Signature Folder/Gluer with W.H. Leary Glue System and Impack Packer
3:00 – 3:45 PM Show Floor Technology Zone
Sustainability Track
2025 Sustainability and Consumer Perception: Paper, Packaging & Print - Trends & Truths
8:30 – 9:00 AM Room: Level 1 - 13, 14
Jules Van Sant, Two Sides North America
Panel Discussion: The Impact on Sustainability on Print Packaging Today and Into the Future
9:00 – 9:45 AM Room: Level 1 - 13, 14
Moderator: Jeff Peterson, Foil & Specialty Effects Association
Panel: Paul Nowak, Executive Director, GreenBlue; Dr. Nikola Juhasz, Global Technical Director for Sustainability, Sun Chemical
Panel Discussion: What Are Brands and Customers Asking as it Pertains to Embellishments and Sustainability?
9:45 – 10:30 AM Room: Level 1 - 13, 14
Moderator: Jeff Peterson, Foil & Specialty Effects Association
Panel: Scott Tacosik, Kurz; Seth Levenstein, ITW ShineMark
Expo Hall Open
10:00 AM – 2:00 PM Show Floor
Technology Zone Program – Fujifilm Digital Print and Embellishment Machine
11:00 – 11:30 AM Show Floor Technology Zone
Technology Zone Program – CARTES JDS Digital Foil Embellishment Technology
1:00 – 1:30 PM Show Floor Technology Zone
AMPLIFY – The Finishing, Packaging and Design Event
Amplify brings print finishing and embellishments to the forefront. Showcasing the brands, products and processes raising the standard for foil and coatings, diecutting, folding and gluing, binding, direct mail and more. Experience live equipment demonstrations, connect with leading brands and learn from industry experts.
Join us for a comprehensive three-day event and gain the inspiration, knowledge and network to amplify your business.
ATTEND EXHIBIT REGISTERAmplify is presented by WhatTheyThink and the Foil & Specialty Effects Association (FSEA).
Copyright © WhatTheyThink. Amplify is registered trademark of WhatTheyThink.