Event Schedule
Learn best practices, discover emerging technologies and hear real-world success stories.
Opening General Session
Opening Remarks
9:00 – 9:15 AM Room TBD
Thayer Long, WhatTheyThink and Jeff Peterson, Foil & Specialty Effects Association
The Touch Advantage: How Premium Packaging Affects Sales
9:15 – 10:00 AM Room TBD
Vicki Strull (sponsored by Sappi Paper)
She Said, She Said – Design, Print and Embellishments
10:00 – 110:45 AM Room TBD
Sabine Lenz, PaperSpecs and Christine Yardley, Print Panther Direct
Expo Hall Open
11:00 AM – 4:30 PM Show Floor
Technology Zone Program – KAMA ProCut 76 Foil, Diecutting, Embossing and Finishing Machine
11:30 – Noon Show Floor Technology Zone
Technology Zone Program – CARTES JDS Digital Foil Embellishment Technology
1:00 – 1:30 PM Show Floor Technology Zone
Classroom: Folding Carton Production – Choosing the Right Metallic Embellishment (Panel Discussion)
1:45 – 2:30 PM Room TBD
Mike King, Eagle Systems, Bob Nickel, TPC Print & Packaging, Chris Leary, Gietz/VinFoil
Classroom: Label Embellishments – In-line versus Off-line Finishing (Foils and Spot Coatings)
1:45 – 2:30 PM Room TBD
Ross Hutchison, Universal Engraving, Inc., Michael DeBard, DGM (CARTES), Michael Aumann, Kurz
Special Programming: Embellishment Design and Software – Q&A
2:30 – 3:15 PM Room TBD
Mike Scrutton, Adobe and Sabine Lenz, PaperSpecs
Technology Zone Program – Sakurai Cylinder Screen Press with ScreenFoil LQQM-105
3:30 – 4:00 PM Show Floor Technology Zone
Expo Hall Opening Reception
4:00 – 5:00 PM Show Floor
FSEA Gold Leaf Awards Reception
5:00 – 7:30 PM Room TBD Required Additional Registration
Track 1 Digital Embellishments
Classroom - Designing for Digital Embellishments and Production Flow – Panel Discussion
8:30 – 9:15 AM Room TBD
Moderator: Kevin Abergel, Taktiful Panel: Matt Redbear, Taktiful, Ryan Moskun, Harris & Bruno, Katy Grulke, LPI, April Lytle, Scodix
Classroom: 2025 Digital Embellishment Study Overview and Results
9:30 – 10:15 AM Room TBD
Kevin Abergel, Taktiful and Jeff Peterson, FSEA
Track 2
Classroom: Captivating Consumers: The Power of Registered Holograms
8:30 – 9:15 AM Room TBD
Gary Bibler, K Laser Technology; Don Havourd, Hazen Paper
Classroom: Current and Future Trends for Print and Embellishments for the Trading Card Game Market
9:30 – 10:15 AM Room TBD
Corey Lewis, Trading Card Design Consultant and Stefan Congram, Cartamundi Group
Expo Hall Open
10:00 AM – 4:00 PM Show Floor
Technology Zone Program – Fujifilm Digital Print and Embellishment Machine
10:30 – 11:00 AM Show Floor Technology Zone
Technology Zone Program (Presented in Booth #4511) – Sharp Digital Printing & Embellishment Equipment
11:30 – Noon Booth #4511
Technology Zone Program – Sakurai Cylinder Screen Press with Breit Technology Cast & Cure technology
1:00 – 1:30 PM Show Floor Technology Zone
Classroom: Classroom: Beyond the Budget: How Premium Print and Paper Wins Every Time
2:00 – 2:45 PM Room TBD
Jason Leonard and Michele Pistone, Neenah Paper
Classroom: Digital Laser and Rotary Diecutting Options for Print Embellished Cartons, Labels, and More
2:00 – 2:45 PM Room TBD
Kevin Kesselring, Highcon; Doug Sherwood, Rollem
Technology Zone Program – American International Signature Folder/Gluer with W.H. Leary Glue System and Impack Packer
3:00 – 3:45 PM Show Floor Technology Zone
Sustainability Track
Two Sides North America Trend Tracker Report on Sustainability
8:30 – 9:00 AM Room TBD
Jules Van Sant, Two Sides North America
Sustainability Update for Labels, Print and Packaging
9:00 – 9:30 AM Room TBD
Jeff Peterson, Foil & Specialty Effects Association, TLMI Sustainability Committee Representative
What Are Brands and Customers Asking as it Pertains to Metallics and Sustainability? (Panel Discussion)
9:30 – 10:15 AM Room TBD
Scott Tacosik, Kurz; Seth Levenstein, ITW ShineMark; Alex Hajian, Sr. Director Global Supply Chain, Suntory (Jim Beam) Invited
Expo Hall Open
10:00 AM – 2:00 PM Show Floor
Technology Zone Program – CARTES JDS Digital Foil Embellishment Technology
11:00 – 11:30 AM Show Floor Technology Zone
Technology Zone Program – Fujifilm Digital Print and Embellishment Machine
1:00 – 1:30 PM Show Floor Technology Zone
AMPLIFY – The Finishing, Packaging and Design Event
Amplify brings print finishing and embellishments to the forefront. Showcasing the brands, products and processes raising the standard for foil and coatings, diecutting, folding and gluing, binding, direct mail and more. Experience live equipment demonstrations, connect with leading brands and learn from industry experts.
Join us for a comprehensive three-day event and gain the inspiration, knowledge and network to amplify your business.
ATTEND EXHIBIT REGISTERAmplify is presented by WhatTheyThink and the Foil & Specialty Effects Association (FSEA).
Copyright © WhatTheyThink. Amplify is registered trademark of WhatTheyThink.