Amplify Print 2025
LEARN

Event Sessions

Learn best practices, discover emerging technologies and hear real-world success stories.

Opening General Session

Opening Remarks

8:30 – 8:45 Room TBD

Thayer Long, WhatTheyThink and Jeff Peterson, Foil & Specialty Effects Association

The Touch Advantage: How Premium Packaging Affects Sales

8:45 – 9:30 Room TBD

Vicki Strull (sponsored by Sappi Paper)

She Said, She Said – Design, Print and Embellishments

9:45 – 10:30 Room TBD

Sabine Lenz, PaperSpecs and Christine Yardley, Print Panther Direct

Expo Hall Open

11:00 – 4:30 Show Floor

Technology Zone Program – KAMA ProCut 76 Foil, Diecutting, Embossing and Finishing Machine

11:30 – Noon Show Floor Technology Zone

Technology Zone Program – CARTES JDS Digital Foil Embellishment Technology

1:00 – 1:30 Show Floor Technology Zone

Classroom - Folding Carton Production – Choosing the Right Metallic Embellishment (Panel Discussion)

2:00 – 2:45 Room TBD

Mike King, Eagle Systems, Bob Nickel, TPC Print & Packaging, Chris Leary, Gietz/VinFoil

Classroom - Label Embellishments – In-line versus Off-line Finishing (Foils and Spot Coatings)

2:00 – 2:45 Room TBD

Ross Hutchison, Universal Engraving, Inc., Michael DeBard, DGM (CARTES), Michael Aumann, Kurz

Technology Zone Program – Sakurai Cylinder Screen Press with ScreenFoil LQQM-105

3:00 – 3:30 Show Floor Technology Zone

Special Programming - Embellishment Design and Software – Q&A

3:45 – 4:30 Room TBD

Mike Scrutton, Adobe and Sabine Lenz, PaperSpecs

Expo Hall Opening Reception

4:00 – 5:00 Show Floor

FSEA Gold Leaf Awards Reception

5:00 – 7:30 Room TBD Required Additional Registration

Track 1 Digital Embellishments

Classroom - Designing for Digital Embellishments and Production Flow – Panel Discussion

8:30 – 9:15 Room TBD

Moderator: Kevin Abergel, Taktiful Panel: Matt Redbear, Taktiful, Ryan Moskun, Harris & Bruno, Katy Grulke, LPI, April Lytle, Scodix

Classroom - 2025 Digital Embellishment Study Overview and Results

9:30 – 10:15 Room TBD

Kevin Abergel, Taktiful and Jeff Peterson, FSEA

Track 2

Classroom – Captivating Consumers: The Power of Registered Holograms

8:30 – 9:00 Room TBD

Gary Bibler, K Laser Technology

Classroom - Current and Future Design Trends for Embellishments and Print for Trading Cards

9:05 – 9:35 Room TBD

Cori Lewis, Trading Card Design Consultant

Classroom – Marketing Print Embellishments: Strategies to Amplify Your Impact

9:40 – 10:15 Room TBD

Joanne Gore, Joanne Gore Communications

Expo Hall Open

10:00 – 4:00 Show Floor

Technology Zone Program – Fujifilm Digital Print and Embellishment Machine

11:00 – 11:30 Show Floor Technology Zone

Technology Zone Program – Sakurai Cylinder Screen Press with Breit Technology Cast & Cure technology

1:00 – 1:30 Show Floor Technology Zone

Classroom - Determining Best Diecutting Options for Print and Embellished Materials – Digital, Rotary, and Platen Processes

2:00 – 2:45 Room TBD

Xeikon Machine Video Presentation

3:00 – 3:30 Room TBD

Sustainability Track

Two Sides North America Trend Tracker Report on Sustainability

8:30 – 9:00 Room TBD

Jules Van Sant, Two Sides North America

Sustainability for Print & Packaging – Outlook

9:00 – 9:30 Room TBD

Sustainability and Metallic Finishes: Deterring the Myths (Panel Discussion)

9:30 – 10:15 Room TBD

Expo Hall Open

10:00 – 2:00 Show Floor

Technology Zone Program – CARTES JDS Digital Foil Embellishment Technology

11:00 – 11:30 Show Floor Technology Zone

Technology Zone Program – Fujifilm Digital Print and Embellishment Machine

1:00 – 1:30 Show Floor Technology Zone

AMPLIFY – The Finishing, Packaging and Design Event

Amplify brings print finishing and embellishments to the forefront. Showcasing the brands, products and processes raising the standard for foil and coatings, diecutting, folding and gluing, binding, direct mail and more. Experience live equipment demonstrations, connect with leading brands and learn from industry experts.

Join us for a comprehensive three-day event and gain the inspiration, knowledge and network to amplify your business.

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Amplify is presented by WhatTheyThink and the Foil & Specialty Effects Association (FSEA).

Copyright © WhatTheyThink. Amplify is registered trademark of WhatTheyThink.