Amplify Print 2025

LEARN

AMPLIFY - The Finishing, Packaging and Design Event

Learn best practices, discover emerging technologies and hear real-world success stories.

From the event floor to the Technology Zone, to the classroom and beyond, Amplify is where it all happens. Exhibitors and educational programs will cover processes that include:

  • Metallic Decorating Techniques
  • Folding & Gluing
  • UV Coating
  • Laminates
  • Laser Cutting
  • Perfect & Mechanical Binding
  • Embossing
  • Diecutting
  • Direct Mail Machinery & Software

Immersive Learning Experience

Technology Zone

Turn our event floor into your shop floor with live finishing equipment demonstrations and educational sessions.

Product Spotlight

The place to see print projects that feature print decorating, folding, binding and mailing techniques that will inspire your next idea.

Classroom Education

Where experts in print decorating, binding and finishing techniques share their design inspiration, best practices and problem-solving tricks.

Leading the industry forward

Amplify is presented by WhatTheyThink and the Foil & Specialty Effects Association (FSEA).

WhatTheyThink

WhatTheyThink is a non-profit membership organization serving the broader printing industry. As the independent voice of the industry, it is the go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry as well as provide a platform that can support our members in making better business and buying decisions. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow. We also work to attract a new generation of print enthusiasts to the industry as well as strive to build and nurture an essential community for print excellence.

FSEA

The Foil & Specialty Effects Association has worked toward industry awareness and growth since its inception in 1992, providing a wide range of resources to help print finishing companies remain profitable today and into the future. From tangible benefits offered through cost-saving programs to educational opportunities (conferences, webinars, case studies and articles) to green initiatives proving the sustainability of foil decorated paper/board, the FSEA strives to provide its members with ideas, data and solutions to grow in today’s marketplace. The association serves as a resource and educational platform for traditional and digital print decorating technologies, including foil stamping, embossing, cold foil technologies, specialty coatings, laminates and laser cutting.

AMPLIFY – The Finishing, Packaging and Design Event

Amplify brings print finishing and embellishments to the forefront. Showcasing the brands, products and processes raising the standard for foil and coatings, diecutting, folding and gluing, binding, direct mail and more. Experience live equipment demonstrations, connect with leading brands and learn from industry experts.

Join us for a comprehensive three-day event and gain the inspiration, knowledge and network to amplify your business.

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Amplify is presented by WhatTheyThink and the Foil & Specialty Effects Association (FSEA).

Copyright © WhatTheyThink. Amplify is registered trademark of WhatTheyThink.